Consumer Behaviour

• Internal Code :
• Subject Code : BMA604
• University : University of Tasmania My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Consumer Behaviour

Table of Contents Brand Overview. Target Market of Zara.  Identification and Major Impacts of Relevant Theories/Concept.  Future Trends.  References.  Brand Overview: Zara Zara is a clothing retailer that has adopted a new approach in the industry. Zara was founded in the year 1963 by Amancio Ortega in Spain. Its parent company, Ortega Family, is 60% owned by INDITEX which had 6.741 billion sales in the ye…